POINT OF SALE & EXHIBITION
Point of sale displays are visible everywhere we go and all are bespoke and tailored to the promotional requirements. We’ve found that by understanding the shopper journey and position of product in the market we had the necessary tools to create successful custom-made POS displays. Our CPI Connect team have delivered displays and exhibitions in several countries which you can view here.
The campaign design needed to be subtle to allow the product to stand out whilst the creative set the mood for the displays.
The point of sale materials consisted of printed backboards for windows and in-store display, window vinyls, bespoke printed wrapping paper to match the backboards used to wrap gifts in the window and under the tree and also bespoke printed baubles and props.
These concepts were displayed in-store for 4 weeks over the Christmas period, remaining until we implemented a new “SALE” campaign in the following year and then followed by a Valentine’s Day campaign.
The client wanted to achieve varying degrees of frosting on the glass, to create a contrast between the triangular pattern. To achieve this we ran out test sheets of varying opacities of printed texture from 5-100% strength and selected the tints that worked best to achieve this. This was printed on Opti-Clear vinyl, in reverse, and applied to inside of the glass. To make the ‘V’ logo and text stand out we cut this from solid frosted vinyl and applied this to the face of the glass to provide depth and vibrancy.
WHAT THEY SAID
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