CPI Colour has had the pleasure of working with many luxury brands to produce beautiful, bespoke catalogues, brochures, in-store marketing material and many more items. We pride ourselves on the strong relationships we build with our clients, which allow us to offer the right advice and suggestions in order to achieve the results a luxury brand requires. Our technical know-how lends itself to cutting edge techniques which will set brands apart from the competition and target markets with successful results.
One of the key issues in developing printed material for luxury brands is maintaining brand integrity. We work closely with designers and marketing professionals to ensure that no aspect of any brand is compromised during the print process. We do this by fully immersing ourselves in the brand guidelines and inspecting work frequently to make sure these guidelines are upheld. Colour management, on press spectrophotometry and our on site ink laboratory provide the technical support to ensure high quality, consistent results.
Due to the detail required in the imagery provided, particularly in the jewellery, fashion and cosmetics markets, we understand that high quality reproduction is essential at pre-press and throughout the print process.
In order to demonstrate the exclusivity of a brand, we are on hand to help guide you with suggestions on colour correction, materials and finishing processes which will enhance the finished product.
Point of sale
Charlotte Tilbury needed a new print concept to coincide with the launch of a campaign focusing on their ‘Hollywood’ lash effect mascara. They wanted the project to display images that really showcase the effect of the mascara through “before and after” photographs.
The biggest challenge was to deliver a printed piece that would sit comfortably on a department store counter top as this is where customers mostly interact with the products before purchasing. The piece needed to have full impact without taking up a huge amount of space whilst remaining clear and concise.
Through working collaboratively with the client, we explored various solutions and after several trials we concluded that two layered lenticulars would achieve the outcome we were looking for. We advised on what kind of artwork to use for the maximum impact, that being an image that was similar in both layers yet showcasing the ‘before and after’ effect clearly.
From initial discussions on artwork and approval, the job was printed and distributed across all UK department stores within 10 days.
The client was delighted with the end result and as a result has decided that a new, personalised approach suited to each particular product will be taken with every launch of future products, making them individual and unique to previous campaigns.
The campaign has been so widely supported that it has even made its way to the desk of Charlotte herself, with her challenge to the marketing team to ensure that every future product launch is just as great!
Hackett London had concerns regarding the accuracy of the print for their Autumn/Winter marketing collateral, which consisted of an in-store magazine and point of sale displays.
The design of the magazine called for coated and uncoated stocks and the point of sale items required pack-out and fulfilment services. After consultation with us we identified the most suitable stock for this project as well as the most efficient way to pack and label the POS with an international logistics company. The magazines and POS kit were in stores quicker than ever before.
We physically colour corrected clothing images from the AW17 collection to ensure that the items of clothing were fair representations of the actual product. We then wet proofed the images to give the client confidence that the campaign photography was looking good. The magazine was printed in a high screen which picked up on the finer detail in the photography.
We project managed all stages of the print and POS giving the client peace of mind particularly as we did this within budget expectations.
Our client was delighted with the results and commented that it is the best campaign they have produced so far.
Order & Chaos
Fashion brand, Jigsaw, release a series of catalogues/ magazines throughout the year. They want to produce a luxury in-store magazine that reflected brand core values and could be used as a brand-positioning piece that allowed their customers to interact with the new seasons collections.
In order to enhance the interactive elements of the magazine, and with guidance from the CPI team, this magazine included actual swatches of material from the seasons clothing line. This addition gave the magazine a tactile element Jigsaw had not experimented with before.
For the SS17 issue they also wanted to create 4 different covers with one of these being an ultra-limited edition with a special cover which would only consist of 150 copies out of the main run. We tested various papers too to make sure that the quality was sufficient to showcase the editorial and stunning photography.
Jess Franklin, Marketing Manager, said “we were really pleased with them – thank you James and Martin. Colours’ look great; the clothes all really stand out which is what we wanted. The step change of the insert is really strong too.”
The magazine was very well received – and Jigsaw paid us a visit to video the production process – in true collaborator style. You can watch the video here. The project also featured in a blog which you can read here.