CPI Colour has had the pleasure of working with many luxury brands to produce beautiful, bespoke catalogues, brochures, in-store marketing material and many more items. We pride ourselves on the strong relationships we build with our clients, which allow us to offer the right advice and suggestions in order to achieve the results a luxury brand requires. Our technical know-how lends itself to cutting edge techniques which will set brands apart from the competition and target markets with successful results.
One of the key issues in developing printed material for luxury brands is maintaining brand integrity. We work closely with designers and marketing professionals to ensure that no aspect of any brand is compromised during the print process. We do this by fully immersing ourselves in the brand guidelines and inspecting work frequently to make sure these guidelines are upheld. Colour management, on press spectrophotometry and our on site ink laboratory provide the technical support to ensure high quality, consistent results.
Due to the detail required in the imagery provided, particularly in the jewellery, fashion and cosmetics markets, we understand that high quality reproduction is essential at pre-press and throughout the print process.
In order to demonstrate the exclusivity of a brand, we are on hand to help guide you with suggestions on colour correction, materials and finishing processes which will enhance the finished product.
Jo Malone wanted to create an eye-catching direct mail piece for customers and in time for Christmas.
The piece consisted of a 12 page brochure and an 8 page gift guide which was delivered in a bespoke envelope. All three items needed to be in line with their Christmas campaign – “Harlequin”. Each piece would have 19 variants – 3 variants for customers within the UK and 16 versions for customers throughout EMEA.
The design included a chequered effect which was foiled. This initially raised concerns around whether it would mark very easily. However, we decided to introduce an anti-scuff laminate to avoid this. Each language was also coded so that it could be easily sorted for its correct destination.
The client was delighted with the result. The printed pieces complimented the cross-media Christmas campaign making it one of Jo Malone’s most successful to date.
Our customer wanted to produce a brochure of outstanding colour reproduction, which is eye catching and innovative. Printing the cover would prove to be a very challenging process as it involved printing a solid black and 4 colour process on top of silver foil.
We digitally tested various options before wet proofing the outer cover. Once our clients were happy with this and it passed approval, we applied an overall foil to the board and the CMYK colour was then UV printed over the foil. The outer cover was then covered in Supermatt (soft touch laminate) before being foiled in silver and turquoise. This project required expertise and time and was produced to a demanding timetable over the Christmas period.
The bright, vivid text is produced to the highest standard of colour and fit which is complemented by an overall gloss coating. The cover by contrast is dark ad moody – with extraordinary contrast between the dense black background and the silver boat glowing in the dark. The magazine is threadsewn for ultimate quality and longevity.
The designer and end-client felt the final product exceeded expectation against the innovative brief. Having produced this piece for a number of years the design principle said it was the best magazine yet!
Brewin Dolphin is one of the largest investment management and financial planning firms in the United Kingdom. They approached CPI with a brief to create two presentation folders in two sizes to hold standard A4 and A5 printed materials, which could be presented to their clients. Brewin Dolphin had envisioned creating a folder which would have a simplistic design, but yet have a sophisticated look.
• Mount over 2.5mm boards
• Outer liner – book cloth
• Inner liner – 135 gsm
• Patch pocket – 350 gsm
• Die-cut capacity patch pocket
The client wanted their logo and website address embedded onto the folder using foil. However, as we tested the steel foil during the production process, we found the sharpness did not transfer on to the chosen cloth stock.
In order to combat this issue we had a new copper die created. We were then able to create prototypes of the presentation folders and ensure that the foiling was sharp and clear. To make sure that the pockets were strong enough to hold documents, we increased the thickness of stock for the patch pocket from 270 gsm to 350 gsm. Attention to detail was imperative in order to exceed our client’s expectations. Brewin Dolphin will present the folders to their clients for marketing initiatives over the following months. “CPI Colour is one of our service providers for our printed materials. They did an incredible job in creating some new marketing material”.
STYLE & TRUTH
Fashion brand, Jigsaw, release a series of catalogues/ magazines throughout the year. They want to produce a luxury in-store magazine that reflected brand core values and could be used as a brand-positioning piece that allowed their customers to interact with the new seasons collections.
In order to enhance the interactive elements of the magazine, and with guidance from the CPI team, this magazine included actual swatches of material from the seasons clothing line. This addition gave the magazine a tactile element Jigsaw had not experimented with before.
For the SS17 issue they also wanted to create 4 different covers with one of these being an ultra-limited edition with a special cover which would only consist of 150 copies out of the main run. We tested various papers too to make sure that the quality was sufficient to showcase the editorial and stunning photography.
Jess Franklin, Marketing Manager, said “we were really pleased with them – thank you James and Martin. Colours’ look great; the clothes all really stand out which is what we wanted. The step change of the insert is really strong too.”
The magazine was very well received – and Jigsaw paid us a visit to video the production process – in true collaborator style. You can watch the video here. The project also featured in a blog which you can read here.